Virgin Mobile UAE

Duration: 3 years

I was instrumental in developing and executing the pre-launch strategy for Virgin Mobile UAE, continuing with ongoing strategic efforts post-launch. During this time, I created the internal social media playbook and guidelines, and trained and supervised a 14-member team for effective community management. My role also involved content creation and leading campaigns designed to raise brand awareness and generate leads.

Through targeted social media campaigns, I successfully guided engaged customers through the conversion funnel, turning them into leads. I also ran season-specific competitions and content-driven campaigns that further boosted customer engagement and awareness throughout various stages of the project.